Thursday, December 16, 2004

It's official! This site is now the number one listing for Mathew Halpern (with one T) on Google, MSN, and Yahoo. Two other Mathew Halperns each have a significant web presence, and at one time or another were listed higher. Both share a common interest with me, one designes icons, and the other writes music. A potential employer, old friends, anyone who is looking might get us confused. For now I am safe, those searching will likely end up here before clicking on a competing Mathew's links.

Note: I won’t link to either of my namesakes in this post because it would drive their rankings up.

You can call it managing one’s web presence. A must for business, expect it to become more and more important to individuals, especially those with high profile jobs. Its not only ensuring people can find you, but ensuring that information you don’t want distributed is removed from other sites. Do a really want things I designed in 1998 to remain online as examples of my work? Is this something I can control? Imagine every rambling message board posting you’ve ever written is going to come up during that run for office you’ve always been planning. That’s the future folks.

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